Hundreds Try Out for Art-World Reality Show produced by Sarah Jessica Parker.

Produced by Sarah Jessica Parker, the BRAVO show, which doesn’t have a title or a broadcast date, will try to do for the contemporary art world what the cable channel has done for the worlds of fine cuisine (“Top Chef”) and fashion (“Project Runway”): discover young, or maybe even middle-aged or old, unknowns with the talent to command the attention of both a television audience and a serious audience in the creative field to which they aspire.

The 13 finalists eventually chosen — from among hundreds who have already auditioned in Los Angeles, Miami, Chicago and now in New York — will compete for a gallery show, a cash prize and a sponsored national museum tour, though the producers have not revealed how much money is at stake or which museums or galleries will participate.