Can you spot the mistake in this Northland Cranberry Juice label?

All of the Northland fruit juice labels follow an identical template from top to bottom: Logo, tag line, illustration of hanging fruit, juice claim, name of juice.

With the exception of the Cranberry juice, all of their other fruit drink labels work. So, can you spot the problem?

Cranberry's grow in ponds on the surface of the water. They do not hang from trees.

This fact doesn't necessarily detract from the illustration because the illustrator got his facts right.

But, they are hanging (as if from a tree) in the illustration? Look again. Notice the highlight? It's on the underside of the fruit. Flip the illustration on it's head and you will note how much more "comfortable" the rendering becomes. It was illustrated as if the berries were resting on the water surface.

Our guess is that an art director got his/her fat little hands on the illustration and inverted the illustration to comply with Northland's standard template. No surprise.

This is a great example of how the inflexibility of templates and brand guidlines can actually hurt even the simplest design scheme.

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