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    <title>PAL Forums</title>
    <link>http://www.professionalartistsleague.org/forums/</link>
    <description>PAL Forums</description>
    <dc:language>en</dc:language>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-07-24T13:44:20-05:00</dc:date>
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      <title>How to Recognize Spec Work</title>
      <link>http://www.professionalartistsleague.org/forums/viewthread/7/</link>
      <guid>http://www.professionalartistsleague.org/forums/viewthread/7/#When:13:44:20Z</guid>
      <description>&lt;p&gt;We recently received an inquiry from a large company who was prospecting for a local design studio to help with a big project. The project involved branding, a big marketing campaign, a web site redesign, and presentation materials. Upon meeting with the &#8220;former&#8221; agency owner who was heading up the project, we listened to his sales pitch.&lt;/p&gt;

&lt;p&gt;• &#8220;We are looking for a small local shop to partner with for the long term&#8221;.&lt;br /&gt;
• &#8220;We are very loyal once we select a design partner&#8221;.&lt;br /&gt;
• &#8220;We pay our bills on time.&#8221;&lt;/p&gt;

&lt;p&gt;After the sirens in our heads quieted down, we talked about the project and hashed out a preliminary working arrangement.&amp;nbsp; The final &#8220;red flag&#8221; came in the form of their expectations: We would be &lt;i&gt;&#8220;submitting concepts in order for them to choose the local firm who would head up the creative effort&#8221;. &lt;/i&gt; &lt;/p&gt;

&lt;p&gt;Instead, we submitted a detailed proposal with an NDA. Wouldn&#8217;t you know, they never returned our calls.&lt;/p&gt;

&lt;p&gt;Concepts are 90% of the work in any creative project.&amp;nbsp; It was obvious that this company was looking for a sucker(s) to do the hard work for them and then bail on their agreement. Moral of the story is ... If you can&#8217;t get an agreement in writing,&amp;nbsp; the job doesn&#8217;t really exist.
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      <dc:date>2008-07-24T13:44:20-05:00</dc:date>
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