Wow a lot of questions! =) Thanks for your interest.
The illustration work I’m finding is all local, in-country and international. Not limited to any specific area. I get a lot of enquiries through my website, so I’d say that is a big help. In regards to rates, I won’t be specific of how much I charge on a public forum, but I can say that I charge in accordance with GAG rates with no problem. Customers give me budgets (which are always too low) and I quote what I feel is right, and they accept and I haven’t had one turned down yet. Markets/projects I’m currently illustrating for - private projects (custom illustrations for weddings, birthdays etc. Original work as well as invitations etc.) Cd covers & layouts, logo designs, book spreads (jacket flap covers), website character designs, the list goes on. In regards to what market, I guess you could say they are teenage/adult based. I do also get a number of jobs that I have to turn down because they don’t suit me/I don’t have the skills (extreme computer based) or they aren’t what I’m interested in doing.
I don’t charge low rates for my services, but I do have a style to my work that many find appealling. So I guess that helps me stand out in what is becoming a saturated market.
Perth has a number of rising illustrators - Sean Morris, Jodee Knowles, Creepy plus established illustrators for books - Shaun Tan etc. I think Perth is such an isolated place that we all have to fight so much to get noticed by the ‘outside world’ so our work has a strength of its own, and by the time we get to that level it also has a unique style. I could be wrong, but that is my feeling anyway.
I also want to note that with my business I think outside of the box in how I present my work & where I get noticed. I exhibit regularly in group art shows, have solo art exhibitions every 2 years, plus create products that I sell online, in retail stores and at designer markets. The extra exposure brings in a constant stream of extra jobs.